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Mehul Kapadia

Mehul Kapadia

Associate Product Manager @ Newton School

I specialize in Product-Led Growth and have worked across core product areas—Acquisition, Activation, Engagement, Retention, and Conversion. I've built and scaled both AI products and Ads products. My work has led to a 25% uplift in Activation, 9x improvement in Organic Lead Capture, 15x boost in Ad Funnel Efficiency, and a 2x jump in Churn Test Conversions. I focus on driving product metrics that directly impact growth.

Work Experience

Newton School | Associate Product Manager

Jan 2024 - Present
  • Improved Activation rate by 25% by building a Course Recommendation onboarding flow for HeadStart (India's largest Coding Platform for 11th,12th Students).
  • Improved Ad Load to AF Fill Rate by 15x by building an Ad Landing Page Drawer, optimizing placements, and refining post-Ad flow for HeadStart.
  • Improved Organic Lead capture by 9x, driving 30 enrollments monthly at 0 CAC, contributing to a revenue of ₹7.6Cr in ARR.
  • Conceptualised and developed the AI Resume Evaluator as a Product-Led Growth and user engagement initiative for 0/Low CAC nurturing channel.
  • Conceptualised and Launched AI QC Analyser, reducing closing TAT to 5 Days and improving reactivation of rejected leads, contributing to additional 10 enrollments and ₹2.7Cr ARR.
  • Improved Test Before Churn flow conversion by increasing L2T(Landed to Test) from 7% to 14%.
  • Contributed to company turning to CM3+ by generating 50% revenue from 0/Low CAC sources.

SponsorBase | Co-Founder

Jan 2022 - June 2022
  • Built a platform to help college clubs connect with brands to raise sponsorships.
  • Resolved sponsorship challenges, securing ₹5L for JECRC University and ₹30k for RVCE (E-Summit).
  • Implemented GTM strategy leveraging Discord community for ₹0 marketing spend.

Podcast

Product Pedia

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Wanted to learn more about product, entrepreneurship or startups? This podcast brings you conversations that describe all the best sellers in these genre.

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